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  • Writer's pictureJessie Dib

Print to Digital, Digital First, and Round-Trip


The letters I N being erased with a pencil from the word inaccessible.

As Atomic content engineers, we get to understand ed-tech from the ground up: the content. Our content engineering team is your partner in discovering, assessing, and delivering innovative solutions for print-to-digital, digital-first, and round-trip (print-to-digital-and-back-again). 


Print-to-Digital 

Our team has delivered comprehensive solutions for the entire lifecycle of content transformation from print-ready content to engaging, interactive digital experiences on multiple devices.

  • Workflow Development: automating workflow by transitioning content from print Word documents and InDesign templates to web-based digital platforms.

  • Template Creation and Tagging: development of InDesign templates, incorporating text frames, style, tag sheets, and extensively tagged content within InDesign for output to digital use.

  • Metadata Alignment and Enhancement: aligning metadata to enhance discoverability and usability across digital platforms. 

  • Content Mapping: developing content maps to align with design features, facilitating content integration into digital formats.

  • Content Extraction and Validation: implementing extraction and validation schemas for converting InDesign content into HTML, XML, and JSON for application development in the format that works best for developers.

  • Digital Asset Preparation: developing automated scripts to convert high-resolution images for print into digital specifications, delivering a complete asset package ready for digital application development.

  • Development of Preview Tools: developing tools for a digital preview of the content to ensure proper tagging and export before publishing it to the application.

  • Development of Automated Transformation Tools: transforming content exports from InDesign to XML and JSON based on predefined styles and criteria.  Learn more about the Atomic Content Engine.

  • Saving Time: eliminating manual tagging and simplifying the digital publishing process.

  • Compliance and Accessibility: Ensuring that all print content complies with accessibility standards such as WCAG 2.2. Learn more about Atomic’s thoughts on Content and Accessibility.

  • Training and Knowledge Transfer: create comprehensive training workshops, videos, and materials for each user in the workflow.


Digital-First 

We love print, but our capabilities extend well beyond print-to-digital transformations. Our digital-first solutions enhance workflow and content management in the following areas:

  • CMS Implementation and Management: support content creators in creating and managing content across different platforms with a user-friendly interface that gives the content creator's control over their content.

  • CMS Integration in Product Development: integrating with engineering teams through easy API access and TypeScript tools that fit with the rest of the product development stack.

  • Workflow Configuration: workflow development, incorporating various roles of content creators, editors, and product owners, among others, to ensure proper content creation and management are based on users.

  • Content Structure and Management: content analysis and content mapping to understand content structures and relationships in order to create data models for the content that will help set up a structure within the CMS.

  • Content Operations: guiding on adding, editing, and organizing content within the CMS, including setting up collections and templates, adding metadata, tagging, and asset management, and establishing governance frameworks for content management.

  • Asset Management and Optimization: setting up the ability to manage, edit, and share assets, including multimedia files (audio, video), documents, and interactive elements by accessing any S3-compatible storage or by using local CMS files system. Setting up flows to optimize the transformation of assets for different sizes or resolutions.

  • Compliance and Accessibility: ensuring that all digital content supports accessibility as part of the content publishing process, for example, requiring image alt-text within the CMS. Learn more about Atomic’s Commitment to Accessibility.

  • Standards: creating customized widgets such as including standards within the CMS to allow authors and editors the ability to apply standards as they are writing the content.


Round-Trip 

In education technology, and especially in core curriculum, the ability to manage content in both print and digital forms is an important advantage. Our round-trip solutions make sure the content stays valuable and accurate, no matter where it is used.

  • Workflow Development: maintaining a single source of truth for the content that can go from digital to print and from print back to digital as needed. 

  • Content Conversion: creating solutions that keep content structures accurate and consistent in all formats.  

  • Content Updates: developing methods for editing content downstream and flowing it back to a single source of truth. 

  • Automated Workflow Systems: implementing automated workflow systems to support the round-tripping process, reduce manual tasks, and minimize errors.

  • Compliance and Accessibility: ensuring that all content, whether in print or digital format, complies with accessibility standards such as WCAG 2.2. Learn more about Atomic’s Lessons Learned on Accessibility.


Contact us to discuss how we can apply our experience and innovative approaches to meet your unique needs in print, digital, or all of the above.

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