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  • Writer's pictureJessie Dib

Print to Digital, Digital First, and Round-Trip

The letters I N being erased with a pencil from the word inaccessible.

As Atomic content engineers, we get to understand ed-tech from the ground up: the content. Our content engineering team is your partner in discovering, assessing, and delivering innovative solutions for print-to-digital, digital-first, and round-trip (print-to-digital-and-back-again). 


Our team has delivered comprehensive solutions for the entire lifecycle of content transformation from print-ready content to engaging, interactive digital experiences on multiple devices.

  • Workflow Development: automating workflow by transitioning content from print Word documents and InDesign templates to web-based digital platforms.

  • Template Creation and Tagging: development of InDesign templates, incorporating text frames, style, tag sheets, and extensively tagged content within InDesign for output to digital use.

  • Metadata Alignment and Enhancement: aligning metadata to enhance discoverability and usability across digital platforms. 

  • Content Mapping: developing content maps to align with design features, facilitating content integration into digital formats.

  • Content Extraction and Validation: implementing extraction and validation schemas for converting InDesign content into HTML, XML, and JSON for application development in the format that works best for developers.

  • Digital Asset Preparation: developing automated scripts to convert high-resolution images for print into digital specifications, delivering a complete asset package ready for digital application development.

  • Development of Preview Tools: developing tools for a digital preview of the content to ensure proper tagging and export before publishing it to the application.

  • Development of Automated Transformation Tools: transforming content exports from InDesign to XML and JSON based on predefined styles and criteria.  Learn more about the Atomic Content Engine.

  • Saving Time: eliminating manual tagging and simplifying the digital publishing process.

  • Compliance and Accessibility: Ensuring that all print content complies with accessibility standards such as WCAG 2.2. Learn more about Atomic’s thoughts on Content and Accessibility.

  • Training and Knowledge Transfer: create comprehensive training workshops, videos, and materials for each user in the workflow.


We love print, but our capabilities extend well beyond print-to-digital transformations. Our digital-first solutions enhance workflow and content management in the following areas:

  • CMS Implementation and Management: implementing open-source digital CMS tools to improve content creation and management.

  • Direct CMS Integration in Product Development: integrating with engineering teams through easy API access that fits with the rest of the product development stack.

  • Content Structure and Management: creating data models for content that are sustainable over the long term with easy updates and management.

  • Asset Management and Optimization: structuring and managing various digital assets, including multimedia files (audio, video), documents, and interactive elements. 

  • Workflow and Authoring Tools: empowering the content team to make changes to the structured content as part of a workflow for drafts, edits, and publishing.

  • Compliance and Accessibility:  ensuring that all digital content works with screen readers and other assistive tech. Learn more about Atomic’s Commitment to Accessibility.


In education technology, and especially in core curriculum, the ability to manage content in both print and digital forms is an important advantage. Our round-trip solutions make sure the content stays valuable and accurate, no matter where it is used.

  • Workflow Development: maintaining a single source of truth for the content that can go from digital to print and from print back to digital as needed. 

  • Content Conversion: creating solutions that keep content structures accurate and consistent in all formats.  

  • Content Updates: developing methods for editing content downstream and flowing it back to a single source of truth. 

  • Automated Workflow Systems: implementing automated workflow systems to support the round-tripping process, reduce manual tasks, and minimize errors.

  • Compliance and Accessibility: ensuring that all content, whether in print or digital format, complies with accessibility standards such as WCAG 2.2. Learn more about Atomic’s Lessons Learned on Accessibility.

Contact us to discuss how we can apply our experience and innovative approaches to meet your unique needs in print, digital, or all of the above.


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